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What I’m building

EM Lab

Observe.Understand.Decide.

My personal laboratory: what I notice in current events, what I try out with AI and what I’m learning about how people make decisions. It’s a space under construction, and I say so with pride: learning is part of the method.

Experiment no. 1

Words with a story

Words hold the memory of how we think. Type one, or choose from those I’ve already researched and verified.

AI and me · Experiments

I test, measure and share what works and what doesn’t. Each experiment answers a specific question.

01In progress

Words with a story

Question
Can AI help me research etymologies without losing rigour?
Tools
Generative AI + DLE (RAE), Coromines and Etymonline for verification.
Learning
AI speeds up the search; verification is still human.
02Completed

This website

Question
Can I build my professional presentation with AI without losing my voice?
Tools
Claude for design and development; ChatGPT and image AI for the visuals.
Learning
AI executes quickly; the decisions —what to tell and what to leave out— are mine.
03On trial

My weekly editorial workflow

Question
Can an AI agent prepare my editorial week without sounding like AI?
Tools
Scheduled tasks in ChatGPT Work and my own editorial system.
Learning
I’ll share the results after the three-week trial.

Post archive

Twice a week I connect current events with human behaviour, research, customer experience and AI. These are some of the posts that have sparked the most conversation.

All posts

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