The foundations
Across cultures
Languages, travel and my first international experiences taught me to observe and adapt. They also taught me to work across cultures and understand other ways of doing things.
About me › My lens
I · My lens
A story shaped by several cultures.
Originally from Avignon and now living in the province of Barcelona, I grew up between cultures and languages. That experience sparked my interest in nuance and different ways of understanding the same thing.
Listening, asking a little more and understanding before taking something for granted.
Avignon, where my story begins.
Barcelona, part of my story today.
Writing and connecting
I have always enjoyed exploring a subject and finding a way to tell its story. As I write, I connect ideas and organise what I observe, hoping to share something that might be useful or spark a question.
My perspective today
I am interested in understanding what people experience and how it influences their decisions. Curiosity, listening and creativity shape the way I work.
- My driverCuriosity and creativity
- I enjoy connecting ideas and looking for other ways to understand, tell a story and solve a problem.
- My mindsetExploration
- Learning and trying things help me broaden my perspective and discover questions I had not asked myself.
- My focusAuthentic relationships
- I like to work with openness and attentive listening, in environments where every voice has space.
What makes me come alive
- Harmony
- Laughter
- Keep discovering
- Sharing
Rise Up · TOKYO GROOVE JYOSHI
Watch on YouTube ↗II · My journey
Career journey
My career has developed in international marketing and communication, adapting messages and coordinating projects with teams across different countries.
Over a decade
Growing with marketing
I grew within operational marketing and took on more responsibility. I coordinated sales materials, trade fairs and suppliers, and managed online and offline publications for different markets.
The most recent stage
Coordinating marketing
In my most recent role, I took responsibility for operational marketing in a B2B and B2B2C environment. I set priorities, coordinated teams and suppliers, and oversaw the delivery of initiatives across different markets.
Experiences and learning
Adapting to a brand in transformation
The challenge. An industrial brand going through a period of change.
What I did. Adapting messages and materials while keeping everyday marketing activity running.
What I learned. maintaining consistency through change.
Industrial trade fairs and international meetings
The challenge. For several years I coordinated participation in numerous industrial trade fairs, specialist conferences and international professional meetings aimed at very different audiences and markets, both B2B and B2B2C.
What I did. Coordinating each participation: planning, materials, suppliers, logistics and collaboration with the teams involved.
What I learned. Working in such different contexts taught me that adapting does not mean losing consistency, but understanding better who is in front of you.
Meetings between teams
The challenge. At different stages I helped organise internal meetings between people and teams who did not always have the chance to meet.
What I did. I coordinated internal days, looking after the organisation as well as the content and the overall experience.
What I learned. An experience is also built from the inside. Caring about how people in a team feel can change the way they relate to and work with each other.
My imprint
Some of the people I've worked with tell it better than I could.
“Having Eugénie on board, with her experience, knowledge, independence, management skills and initiative in a rapidly changing environment […], was a great help in achieving our goals. Creative, action-oriented and completely up to date with every innovation in digital marketing, AI […].”
“She always shows empathy without compromising on the highest quality standards and always proposes alternatives when agile decision-making is required.”
One recommendation translated from Spanish.
“Eugénie stands out for her strategic vision, creativity and ability to communicate ideas clearly and effectively.”
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