The DNA of Language
Words are not neutral labels: they carry their history, their culture and a way of seeing. Here I follow their trail with curiosity, without an academic’s gown and with the odd smile along the way.
- Etymology
- Words with several meanings
- Expressions
- Hard-to-translate words
- Language and culture
- Language and perception
- Oxymorons and contradictions
- Language in research and CX
- Language and AI
- New words from technology
The Sense of Words
Words hold the memory of how we feel, think and decide. Here I gather curious origins of terms linked to emotions, psychology, the mind, the market, technology and AI, always read through the lens of customer experience.
I love playing with words, expressions and double meanings, always with a pinch of humour: the kind that makes you smile and think at the same time. The Sense of Words was born a little from that.
Some suggest that our relationship with brands follows rules very similar to those of human relationships: trust, desire, attachment… or rejection.