Every week I share reflections connecting news and data with human behaviour, research, customer experience and AI.
All posts
Titles translated: the posts are in Spanish on LinkedIn unless otherwise indicated.
- 29 Sep 2026What does a bad hypothesis cost?ESResearch
- 24 Sep 2026Socrates didn’t have AI. But he had the right question.ESAI
- 22 Sep 20261,200 AI agents and 70,000 messages. Who was in charge?ESAI
- 19 Sep 2026Is AI creative?ESAI
- 17 Sep 2026Automated empathy. Do we understand the reasons before we automate?ESHuman Experience
- 16 Sep 2026AI adoption, trust & real-world impact.ENAI
- 15 Sep 2026Same mistake. Same judgement?ESHuman Experience
- 10 Sep 2026A lighthouse can warn of the rocks. It can’t choose the course for whoever is sailing.ESStrategy
- 8 Sep 2026Detecting a threat. Deciding what to do.ESStrategy
- 4 Sep 2026ChatGPT Work: when a conversation becomes a project.ESAI
- 3 Sep 2026The wrong method also produces answers.ESResearch
- 1 Sep 2026What if data had blind spots?ESResearch
- 25 Aug 2026Can you buy visibility without buying trust? ChatGPT Ads has just arrived in Spain.ESBusiness
- 20 Aug 2026They didn’t ask about the price. They asked when they could come back.ESHuman Experience
- 18 Aug 2026Do we really make decisions rationally?ESStrategy
- 13 Aug 2026Their real competitive advantage wasn’t in the product.ESBusiness
- 11 Aug 2026How did Aroma-Zone Store grow from €21M to €105.9M in three years?ESBusiness
- 6 Aug 2026Why would anyone pay €18 million for a completely blue canvas?ESHuman Experience
- 4 Aug 2026What makes a product seem valuable to us?ESHuman Experience
- 30 Jul 2026Two people. The same decision. Two different reasons.ESResearch
- 29 Jul 2026My biggest lesson wasn’t how to start a business. It was how to reduce the risk of getting it wrong.ESStrategy
- 27 Jul 2026Did you know a CRM can tell you what a customer did, but not why?ESResearch
- 22 Jul 2026The problem with the housing market isn’t just the shortage of homes.ESBusiness
- 21 Jul 2026Are we really sure we know why we trust someone?FRHuman Experience
- 17 Jul 2026The classic SEO paradigm has changed, and it is not a passing trend.ENBusiness
- 16 Jul 2026What never shows up in a real estate CRM.ESResearch