Words, behaviour, decisions and small ideas that make me stop and ask why. Here I share what sparks my curiosity and how I look into it.
Experiment no. 1
Insightswords with senses
Words hold the memory of how we feel, think and decide. Here I gather curious origins of terms linked to emotions, the mind, the market, technology and AI, always read through the lens of customer experience.
Some suggest that our relationship with brands follows rules very similar to those of human relationships: trust, desire, attachment… or rejection.
