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A framework in progress
Seven steps to understand before deciding, with evidence.
It is not a closed methodology, but a way of thinking I am building. My marketing experience gives me a business perspective; my current specialisations in Customer Experience, research and AI are broadening it with new questions, tools and ways of understanding people.
Define 01–03
- 01Frame What we want to understand or decide.
- 02Prioritise What deserves to be explored first.
- 03Form hypotheses What we think we know and what we need to test.
Understand 04–05
- 04Research Listen, observe, ask and cross-check.
- 05Interpret Look for context, patterns, contradictions and meaning.
Experiment 06–07
- 06Test Turn what we have learnt into a small action or experiment.
- 07Learn and iterate Adjust, discard, dig deeper or ask again.
Evidence can send us back to the start or to a hypothesis: it is a learning cycle, not a straight line.