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2019 – 2026
Marketing and Communication Coordinator
B2B and B2B2C · Corporate communication · Brand · Events · International industrial group (plastic mesh extrusion) · BarcelonaI coordinated international marketing and external and internal communication across the subsidiaries, for both the professional business units (B2B) and the gardening line (B2B2C). In recent years I took on the full running of marketing.
- End-to-end organisation of the group’s participation in more than 20 international trade fairs and conferences a year.
- Led a complete rebrand, rolled out across all subsidiaries.
- Management of the national and international registration and monitoring of the group’s trademarks and logos.
- Multilingual content and campaigns, and lead newsletters with HubSpot.
- Communication and synthesis skills to convey messages clearly in several languages.
- Strategy, scheduling and execution of the corporate LinkedIn page, helping its community grow, with regular progress reports.
Each unit spoke to a different audience, almost as if they were separate companies. That gave me a truly global view and led me to adapt messages and strategies to each segment without losing brand coherence.
I managed from start to finish, in close collaboration with external agencies, the development of all the group’s promotional materials, both print and digital: from catalogues and sample books to the website. Work in which attention to detail makes all the difference, and in which I stay committed until every project is completed.
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2006 – 2019
Marketing and Communication Specialist
B2B and B2B2C · International industrial group (plastic mesh extrusion) · BarcelonaWhen I joined, the company didn’t yet have a marketing department. Over those thirteen years my role grew: from sales and marketing assistance to running projects from start to finish.
- Early years: sales assistance and marketing support alongside the sales director: catalogues, materials and trade fair preparation.
- Later: planning and running trade fairs with materials tailored to each market, and coordinating suppliers and agencies.
- Final years: responsibility for content and brand communication across several markets and languages, the step before becoming coordinator.
Earlier experience
- Sales administrator at RITEX 2000 SL, Parets del Vallès (2005 – 2006), covering several countries: managing a portfolio of French-, Spanish- and English-speaking customers, orders and incidents.
- Internship at the State Council for Environmental Protection of Veracruz, Mexico (2004).
- Six months of English immersion in Brighton, United Kingdom (First Certificate, 2001 – 2002).
- Nine-month Erasmus at the University of Oviedo (2000 – 2001).
- Internship at the Tarragona Tourist Office (2000).
Languages
- French
- native
- Spanish
- native
- Catalan
- fluent
- English
- professional working proficiency (B2)
- Italian
- elementary (A2)