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← My path Real case

20+ international trade fairs a year

Context

Each trade show had its own sector and target audience, depending on how our solutions were used. For example:

  • Industrial filtration · FILTECH (Germany)
  • Fruit and vegetable packaging · Fruit Logistica (Berlin)
  • Livestock farming · Sommet de l’Élevage (France)
  • Civil engineering · International Conference on Geosynthetics (ICG, Rome)

What I did

  1. From start to finish

    I managed the group’s participation from start to finish. I coordinated marketing, product, sales, suppliers and the external agencies that designed and built the stands.

  2. Investing with better judgement

    When I took over the department, I optimised the investment: I hired reusable modular stands that could be used year after year.

Result

When the decisions were mine to make, I achieved more efficient investment and a more consistent brand image from one trade fair to the next.

What I take with me into CX

Each trade fair speaks to a different audience. Adapting the message to each sector without losing coherence means understanding that every context makes decisions differently.